Ground Hog Day has become way more than the usual weather prognosticator after the fantastic 1993 Hollywood movie Ground Hog Day. Now, the Jeep has wisely utilized Super Bowl Sunday as a way to promote its car brand. On Super Bowl Sunday, Bill Murray released his new commercial for the Jeep Gladiator pick-up Jeep.
Super Bowl Sunday was palindrome day, meaning that on 02/02/2020, it is the exact opposite backward and forwards. But it was also Groundhog’s Day to determine if spring or winter was near.
In the Jeep Super Bowl commercial, they reprised the film’s iconic morning routine that happens over and over again. In the commercial, Murray is back as weatherman Phil Connors. He and the groundhog go for a ride in his Jeep Gladiator.
“In my wildest dreams, any advertiser’s dream, really, could you dare to believe that Bill Murray would agree to be in your Super Bowl commercial, and on top of that, ask him to relive his iconic role in Groundhog Day?” said Olivier Francois, Chief Marketing Officer, FCA. “How do you even have that make sense and not be forced? Magic first happened when I had the incredible luck to meet Bill in person a few years ago, and I knew then that he was perfect for Jeep. Because like Jeep, Bill is a free spirit, he intentionally seeks out ways to find adventure and live an extraordinary life.”
You can watch all of the Super Bowl commercials HERE.