Looks like Christmas isn’t over yet, you guys. Lincoln just released two new ads on their YouTube channel, that will air during New Year’s Day college football bowl games, featuring the man, the myth, the Matthew McConaughey — McConaughey and legend are interchangeable at this point — driving and promoting the 2015 Lincoln MKZ and Lincoln MKZ Hybrid.
Hot off McConaughey’s first campaign for the brand, which was a shock and awe fest for the ages, Lincoln would have to be stupid in the brain to not bring him back for another round.
According to Andrew Frick, Group Marketing Manager Lincoln, “The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln. Matthew’s natural storytelling ability perfectly complements the Lincoln story as we continue to raise awareness and drive conversation in creative and unexpected ways.”
Without further ado, here’s Matthew McConaughey doing his best to sell you a luxury sedan.