Why Bassnectar’s ‘Into The Sun’ Is The Best EDM Album This Year
With the explosion of EDM, most DJ/producers artists are now signed. Under the label’s guise, the artist’s have been promoting singles to sell full albums. For example, Hardwell’s “Dare You,” Alesso’s “Heroes (We Could Be)”and Zedd’s “I Want You To Know.” Songs like these are popular because they’re good. They get air play on the radio, visibility on top streaming charts, and finger blasted live. Yet these artists are selling full albums that consist of all too familiar material. To please record labels, most of albums are glorified singles without new material. Are EDM artist’s selling $9.99 singles just to say that they have an album out?
For the most part EDM albums are coming and going. The music hasn’t been bad. In fact, it’s inspiring that this many artists are saturating us with new music and often. Because of these albums, there may be more surprises like at Ultra Music Festival and Jack Ü’s Justin Bieber stunt. Except for these leading singles though, EDM albums themselves aren’t gaining any traction. Artists are even taking notice. In a recent DJ MAG interview I did with Blasterjaxx the pair called out DJs saying, “A lot of DJs are playing the same sh*t over and over again I’ll be honest about it. You know which type of fellows get used every time again. It’s like a challenge to try something different, [and] try something new.”
Blasterjaxx is ranked 13 in DJ Mag’s top 100 list. Their comments put the state of EDM into perspective that it’s becoming a redundant genre. The formula’s worked, but now it’s time for something new. Until today and Bassnectar’s 11 LP, no EDM album has impressed me much this year. Considering all the EDM albums out now, Bassnectar’s ‘Into The Sun’ may what the game has been missing.
Led by the title track, Bassnectar promoted “Into The Sun” without label backing. Leading up its release, five songs “The Mystery Spot,” “Speakerbox,” “Dorfex Bos,” and his Naked and Famous “No Way remix” preempted it. ‘Into The Sun’ didn’t receive special online promotions. These days satellite radio or streaming services dominate how music gets discovered. What’s dope about Bassnectar’s ‘Into The Sun’ is its organic release. Instead of using predictable methods like radio interviews Bassnectar campaigned at live shows. For instance, he sold out Madison Square Garden last winter. Even Steve Aoki and Jack Ü that have albums out this year couldn’t sell out Madison Square Garden. Bassnectar’s arockstar reputation that’s unlike many other artists these days. So when Kanye West calls himself “the biggest rockstar in the world,” he is ignorant to the fact that title belongs to Bassnectar.