via Huckberry
As lifelong boat shoe enthusiasts, we take preppy style seriously at BroBible. And the Yuketen Canoe Moc? This is the top-shelf version—the kind of moc that doesn’t just belong on the docks, but at the intersection of heritage and high taste. Call it the ultimate in sophisticated preppy style for guys who’ve upgraded from plastic soles and mass production. The classics are the classics, after all, for a reason.
At some point, every guy outgrows their disposable style. You stop chasing trends. You start craving substance. You listen to Vampire Weekend or dig through a stack of vinyl on the hunt for a Mark Knopfler or Neil Young or Talking Heads album. You have opinions on hotels in Santa Barbara or the restaurant scene in Martha’s Vineyard. You want things that are built right, made by people who still care—in music, in fashion, in art. Enter the Yuketen Canoe Moc, now available at Huckberry.com for a modest $630—a masterwork of American craftsmanship and Italian materials that quietly tells the world: I’ve arrived.
BUY NOW VIA HUCKBERRY – $630
These aren’t mass-produced. They’re cut, stitched, and constructed by hand in the USA, using full-grain, flesh-out leather from a legendary Tuscan tannery. The kind of leather that gets better the more you live in it. The kind that molds to your foot, not the other way around.
Every detail is dialed in—from the handsewn baseball-stitch toe box to the cork-chip rubber camp sole to the six-layer interior that feels like a custom footbed made by a monk in the Alps.
via Huckberry
You buy these because you know where your money’s going—into American jobs, not offshore margins. In a world of rising tariffs and global chaos, investing in U.S.-made craftsmanship is starting to look less like a luxury and more like common sense.
You don’t wear these to flex. You wear them because you know better.
Perfect for:
- Strolling the grounds of your Adirondack lake house with a cigar and a cocktail
- Driving your vintage Defender to the farmer’s market (but not parking too close)
- Hosting a long-table dinner in the Catskills, cooked by a guest chef you met in Tulum
- 19th-hole drinks on your country club veranda on a Sunday afternoon
- Walking your bird dog through a golden field at dusk
- Popping into a tucked-away wine bar in Florence and getting complimented in Italian
- Standing out in a sea of sneakers at the gate of Terminal B
And behind it all is Yuki Matsuda, a designer obsessed with Americana, who reimagines classic silhouettes with painstaking attention and renegade elegance. Think old-world heritage with new-world vision—equal parts Ivy League tradition and California rebellion. He grew up loving Americana and built a cult following by reworking the classics with obsessive detail.
You can learn more about the Yuketen moc-making process and craftsmanship via this YouTube video:
Moccasins, work boots, loafers—they all get his touch. Quite a few of his masterpieces are available to buy on Huckberry right now. Matsuda knows that real wealth whispers, not shouts, and this is a wonderfully elevated way to flex on ‘em without saying a word.
SHOP YUKETEN VIA HUCKBERRY
Not for everyone. But then again—you’re not everyone.