Athletic Brewing Co. Is Transforming Non-Alcoholic Beer, Investors Include J.J. Watt and Lance Armstrong

Athletic Brewing Co.

Connecticut-based Athletic Brewing Co. is making non-alcoholic beer for individuals who want to “drink healthier.” While that phrase may sound a bit contradictory to some, it makes sense for us who are wanting to limit those days where alcohol becomes the root cause of unhealthy habits.

Athletic Brewing Co. sought out to create a NA beer (non-acholic) with an excellent taste and great branding. The result is a lineup of seasonal and year-round brews for all types of tastebuds. They carry styles like golden, pale, IPAs, and stouts; and flavors such as citrus, honey, hoppy, and more.

Athletic Brewing Co.

What’s even cooler is some big-name investors have caught on to what the company is doing. Professional athletes like J.J. Watt, Lance Armstrong, and Justin Tuck are all-in on providing NA options for those who love craft beer but also want to kick alcohol from their lifestyle.

Athletic Brewing Co.

If you’re trying Athletic Brewing Co. for the first time, we recommend the All Out Stout. With notes of chocolate and coffee, this dark stout pairs well with some of those classic summer sweets—especially s’mores. You can find Athletic Brewing Co.’s All Out Stout on Huckberry right now.

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Never has an NA beer been this full of flavor. Get yourself a 6-pack and show your friends what healthy drinking is all about.

John is the Style & Gear Editor for BroBible. You can contact him on Twitter @johnthompsoniv or via email

The BroBible team writes about gear that we think you want. Occasionally, we write about items that are a part of one of our affiliate partnerships and we will get a percentage of the revenue from sales.