LEGO, the company, almost went belly up. True story. The company was on the verge of donezo then they started licensing sets and hooking up with established brands like Marvel and now every kid on Earth collects and plays with those little blocks.
That story and more are explained in The Cult of LEGO.
The Cult of LEGO introduces us to fans and builders from all walks of life. People like professional LEGO artist Nathan Sawaya; enigmatic Dutch painter Ego Leonard (who maintains that he is, in fact, a LEGO minifig); Angus MacLane, a Pixar animator who builds CubeDudes, instantly recognizable likenesses of fictional characters; Brick Testament creator Brendan Powell Smith, who uses LEGO to illustrate biblical stories; and Henry Lim, whose work includes a series of models recreating M.C. Escher lithographs and a full-scale, functioning LEGO harpsichord.
In The Cult of LEGO, Wired’s GeekDad blogger John Baichtal and BrickJournal founder Joe Meno take you on a magnificent, illustrated tour of the LEGO community, its people, and their creations.
The hardcover version is on sale today for $21. Buy a few, read them, then build something with them. Something besides a stack of books.
The BroBible team writes about gear that we think you want. Occasionally, we write about items that are a part of one of our affiliate partnerships and we may get a percentage of the revenue from sales.