Microsoft Teases Starting Their Own Streaming Service Within 3 Years That Doesn’t Need A Console
Microsoft is teasing the idea of shifting their Xbox hardware business to more of a focus on software and even introduce their own streaming service. The announcement was made by Microsoft’s head of gaming Phil Spencer in an interview with Bloomberg. Spencer hinted that Microsoft “will probably debut a streaming service that doesn’t require a console for some types of content in the next three years.”
“We need to grow, and I look forward to doing that,” Spencer said. “Our ability to go create content has to be one of our strengths. We haven’t always invested at the same level. We’ve gone through ups and downs in the investment.”
Microsoft plans to increase investment in developing their own video games by starting their own studio or acquiring one. This is a far cry from Microsoft’s earlier company philosophy where they shuttered studios. Some of Microsoft’s most popular Xbox games have been self-published titles such as Halo and Gears of War franchises. Microsoft could have a built-in catalog for their streaming service by offering their own Xbox games and they could be played on other devices other than an Xbox. Microsoft would greatly expand on their current “Xbox Play Anywhere” feature that allows certain games to be played between Xbox and Windows 10 PCs.
“Now, players are playing the games across every device and we’re connecting those players across all of those devices,” said Spencer. “Obviously for us, the console is an important part there… but connecting to gamers wherever they are is the vision of Microsoft around what we’re doing in gaming.”