Talk about your high-value combinations, legendary watchmaker TAG Heuer announced at the 2018 Geneva International Motor Show that they have signed an official partnership with iconic sports car manufacturer Aston Martin.
To mark the new partnership, TAG Heuer created two magnificent special edition watches honoring the British brand. The Swiss watchmaker collaborated with the Aston Martin design team to develop the designs, drawing direct inspiration from the colors, shapes, patterns and materials characteristic of Aston Martin’s sport cars.
The TAG Heuer Carrera Calibre Heuer 01 is inspired by the geometric shapes specific to Aston Martin’s sport cars, carries an exclusive Aston Martin dial, and a solid steel case specifically developed for this edition, which features lines on the side to evoke speed, the race track and piston.
The second sporty model, the TAG Heuer Formula 1, adopts Aston Martin Racing’s lime essence color with movement accurate to a tenth of a second, and is displayed on the small counter at 6 o’clock, with the minute counter at 9 o’clock and the current seconds counter at 3 o’clock.
Both companies, who have extensive roots and decades of experience in motorsports, also unveiled the new Vantage GTE bearing TAG Heuer colors, which will compete during the next 24 Hours of Le Mans.
The Formula 1 Aston Martin Special Edition will be priced at $1,550, while the Caliber Heuer 01 is priced at $6,550 with both scheduled to be available for purchase in July.
In the meantime, while we wait, take a closer look at the two amazing timepieces below. And if you simply can’t hold out that long, click here to check out a few dozen more breathtaking watches created over the years by Tag Heuer.
The BroBible team writes about gear that we think you want. Occasionally, we write about items that are a part of one of our affiliate partnerships and we will get a percentage of the revenue from sales.