YETI Releases New Rescue Red Collection Inspired By Hawaiian Lifeguards

Lifeguard carrying a rescue red color YETI cooler on a beach

via YETI


It always impresses me how the folks at YETI consistently one-up themselves with handsome new colors. I loved the bright Canopy Green and Desert Clay collection the Austin-based cooler brand dropped back in February. I’ve been eyeing the YETI Canopy Green water jugs for summer adventures, since they stash well in my Jeep and keep a day’s worth of H20 cold, even in the heat of the summer.

YETI just unveiled a new collection: Rescue Red.

Coolers, water bottles, and drinkware are now available to order in Rescue Red via YETI.com.

YETI Rescue Red Collection – Inspired By Those Who Save

As the name implies, the theme of the YETI Rescue Red collection is “those who risk their lives to save ours.” The company tagged along with Hawaiian lifeguards for an upcoming video. They’re truly the toughest of the tough when it comes to saving lives in the water.

“Here in Hawaii, our ocean is either going to take you to school or it’s going to take you to church,” a narrator says in a promotional video on the site. “Getting thrashed by a giant wave is probably the most intense and lonely feeling. We’re creating safety in chaos. We’re here to take care of our fellow brothers and sisters in the water. We’re here for the love of it.”

The YETI Rescue Red collection leans into the signature red lifeguard colors that stand out on the beach.

Below are some of the Rescue Red items now available, just in time for summer 2023.

YETI Coolers in Rescue Red:

SHOP YETI COOLER HERE

YETI cooler in rescue red on a Hawaiian lifeguard's ATV on a beach

via YETI


YETI Water Bottles in Rescue Red:

SHOP YETI WATER BOTTLES HERE

Hawaiian lifeguard holding a stainless steel YETI half-gallon jug in rescue red colors

via YETI


YETI Drinkware in Rescue Red:

SHOP YETI DRINKWARE HERE

Woman holding Rescue Red color YETI Rambler Mug with straw lid in her hand

via YETI


Brandon Wenerd avatar
BroBible's publisher and a founding partner, circa 2009. Brandon is based in Los Angeles, where he oversees BroBible's partnership team and other business development activities. He still loves to write and create content, including subjects related to internet culture, food, live music, Phish, the Grateful Dead, Philly sports, and adventures of all kinds. Email: brandon@brobible.com