YETI Releases New Rescue Red Collection Inspired By Hawaiian Lifeguards

Lifeguard carrying a rescue red color YETI cooler on a beach

via YETI

It always impresses me how the folks at YETI consistently one-up themselves with handsome new colors. I loved the bright Canopy Green and Desert Clay collection the Austin-based cooler brand dropped back in February. I’ve been eyeing the YETI Canopy Green water jugs for summer adventures, since they stash well in my Jeep and keep a day’s worth of H20 cold, even in the heat of the summer.

YETI just unveiled a new collection: Rescue Red.

Coolers, water bottles, and drinkware are now available to order in Rescue Red via YETI.com.

YETI Rescue Red Collection – Inspired By Those Who Save

As the name implies, the theme of the YETI Rescue Red collection is “those who risk their lives to save ours.” The company tagged along with Hawaiian lifeguards for an upcoming video. They’re truly the toughest of the tough when it comes to saving lives in the water.

“Here in Hawaii, our ocean is either going to take you to school or it’s going to take you to church,” a narrator says in a promotional video on the site. “Getting thrashed by a giant wave is probably the most intense and lonely feeling. We’re creating safety in chaos. We’re here to take care of our fellow brothers and sisters in the water. We’re here for the love of it.”

The YETI Rescue Red collection leans into the signature red lifeguard colors that stand out on the beach.

Below are some of the Rescue Red items now available, just in time for summer 2023.