You rarely see macro brands getting into the season beer game, but coldest beer in Colorado is making a splash with Coors Light Summer Brew.
Summer Brew isn’t technically a shandy, but we’re all about simplicity and SEO here at the Guyism. Coors actually does a great job of dancing around what’s really in it. They call it a “citrus radler style brew,” which would be a 50:50 mix of beer and German-style lemonade. Press materials never mention lemonade or soda though, only referring to it as being “infused with a blend of natural citrus flavors.”
Check out the Yankees’ boozy buzzword fail.
I’m a craft first guy, but every now and then you just need to hammer out a few cheap, cold beers. That’s especially true May-September. I don’t dabble too heavily in non-sour fruit beers, but I’ve had far more Leinenkugel Summer Shandys(ies?) than anyone should admit to on days when it’s 100+ degree out. I’ve even gone so far as to use them for an entire beer pong tournament. Now that Rocky Mountain refreshment has joined in the game, I’m going to have to give it a shot.
I’ve yet to try the new Coors Light Summer Brew, but there’s already one glaring problem. Those fancy new citrus splashed cans are only 10 ounces. I’m sure the thought is that it helps ensure people are drinking cold beer on a hot day, but let me worry about that. I’d rather have the extra 2 ounces. What am I supposed to do with my drawer full of koozies with 7th grade humor level sayings on them?
It’s 2014, so obviously there’s a hashtag. If you want Coors Light to acknowledge your existence, you can tweet with #LiveSummer. The best thing so far has been a picture of the woman who taught me everything I know about NASCAR, Rachel Rupert aka Miss Coors Light.