The American Society for Aesthetic Plastic Surgery released its annual report on industry trends of 2015. Americans, especially men, are spending insane amounts of money to look better.
According to their report, Americans spent more than $13.5 billion on cosmetic enhancements last year. That’s over $1.5 billion more than in 2014. While only 9.5% of cosmetic procedures performed in the U.S. last year were on men, the number of bros getting lifts, botox and tucks has jumped up 325% since 1997.
So what are men having done? Here’s a breakdown from GQ:
- In 2015, liposuction, nose surgery, eyelid surgery, male breast reduction, and facelift were the top five surgical procedures for men. Male breast reduction for the treatment of Gynecomastia rose by 26% last year alone, and by a total of 173% since the ‘90s.
- Injectables like Botox and Juvéderm were the most popular nonsurgical procedures among both men and women. These treatments minimize signs of aging on a temporary basis—they are essentially the thing that makes celebrities look like they’re aging in reverse (or, in some unfortunate cases, turning into a melted wax figures).
- Tattoo removal, which seems so sweet and innocent compared with all this other stuff, ranked number 11 on the list of the most popular nonsurgical procedures for men. The treatment has seen enormous growth in the last year (about 39%)
Have you gone under the knife or had any of these procedures? Send me an email at firstname.lastname@example.org. I want to hear about it.