Bro Hospitalized For Three Days After Office Eggnog Chugging Contest Goes Terrible Wrong

This is a cautionary tale for anyone planning on an eggnog drinking contest over the holidays. This Bro thought he was tough shit, pounding a quart of eggnog in 12 seconds to win a Ruth Chris gift card. But it all backfired when he was hospitalized afterwards. Via KSL:

An eggnog-chugging contest was getting started, and one of Roche’s colleagues called him out to compete. Roche said he’s a competitive guy and couldn’t walk away.

“I’ve already decided, if I’m going to do it, I’m going to win,” he said.

The record at that point was 22 seconds. There was a Ruth’s Chris Steak House gift card on the line, so Roche faced off against two other co-workers.

“I just opened up my throat, didn’t even swallow,” he said. “I pretty much poured it down.”

As the video shows, he drank a quart of eggnog in just 12 seconds, without taking a breath.

“I got done, and I was gasping, I couldn’t breathe.”

Roche said he was coughing a lot as he headed home, but thought he would be OK. A couple of hours later, he wasn’t so sure.

“I was pretty much shaking uncontrollably,” he said. “I was shaking so badly, I was nauseous, and my breathing became a pant.”


So I guess, despite what Jackass has told me, chugging eggnog is exactly like doing the milk challenge, huh? Classic Feats of Strength Festivus fail.

Brandon Wenerd avatar
BroBible's publisher and a founding partner, circa 2009. Brandon is based in Los Angeles, where he oversees BroBible's partnership team and other business development activities. He still loves to write and create content, including subjects related to internet culture, food, live music, Phish, the Grateful Dead, Philly sports, and adventures of all kinds. Email: