Someone Got Fired After This One-Letter Error In This Black Friday Ad Made It The Most Offensive Ad Ever
When it leaked to the entire sixth grade that I still wet the bed, my mother told me ‘any publicity is good publicity.’ Well, it wasn’t. I was humiliated and ate lunch alone like fucking Steven Glansberg.
My mom’s an idiot because some publicity is, in fact, bad publicity (See: Subway Jared, James Deen, Greg Hardy, and SuperGurl– a Singapore-based fashion retailer.)
SuperGurl has made a public apology after a button on their mobile site was fudged by one letter. Can you spot it? Of course you can.
Lol seriously SuperGurl? “RAPE US NOW” 😒 pic.twitter.com/wbE6Eh74T1
— ➕✖️ (@RiNNy3Honey) November 30, 2015
//platform.twitter.com/widgets.js“Rape us now” is an oxy moron. Requesting to be raped goes against the entire concept of rape. So not only is this ad entirely offensive, it simply does not hold up logically. A double fuck-up for SuperGurl. Especially since the photo they used in the ad perfectly fits with the fucked up theme.
In their defense, the retailing company released an Instagram post (error free) expressing their remorse.
View this post on Instagram
I am writing this to express our sincerest apologies pertaining to our insensitive action and the choice of word – rape during our ‘Black Friday’ sale. We do not mean for it to be offensive to anyone, and I extend my sincerest apology for the lack of a better word. As the director of the company, I have failed to review my Graphic Designer’s work before approving the image to be displayed on our site. I hereby acknowledge that we have made a mistake, and that our caption does not advocate the right values to the young women community today. Having regretted for what we have done, the team at Supergurl will definitely be more careful with what we will put up in future as this is also a lesson learnt for us. This is an honest mistake that we have made on our side, and we do know that it is indefensible. We hope that the public will accept our apology for what we have done wrong. Sincerely, Jordus Lim Creative Director
Props to SuperGurl for quickly and effectively fixing their bad rape. *rap. Rap.
[h/t Some E-Cards]