Yeti Coolers Are Freakin’ Expensive, So This Alabama Couple Just Started Stealing Them

Over the last two years, Yeti coolers have become a necessary item in every sportsman’s arsenal. I love my Yeti Tundra and have about 10 friends who have similar ones. But they most certainly are a lifestyle item — Nothing says “I have money to waste on ridiculous cooler technology to keep my beer cold on a boat” like owning a Yeti. Like Chubbies, Sperry Gold Cups, and white hats with a college name on it, Yeti coolers have become a staple of Bro culture.

One couple in Panama City Beach wanted a Yeti so bad that they resorted to a life of crime. This couple started jacking Yeti coolers out of the back of trucks parked at PCB’s Pier Park. I assume the end game was to sell them for meth money? Or maybe they just wanted to snap some Insta shots of the Yeti on their Basstracker — something every person who owns a Yeti inevitably does.



The couple was arrested and charged with burglary. But the lesson for all Bros remains: If you spend $300+ on a goddamn cooler, lock the damn thing up inside your truck before Bro-ing out at the beach. Your Yeti makes you a target to the poor people that want to knock you down a few notches in life.


Brandon Wenerd avatar
BroBible's publisher and a founding partner, circa 2009. Brandon is based in Los Angeles, where he oversees BroBible's partnership team and other business development activities. He still loves to write and create content, including subjects related to internet culture, food, live music, Phish, the Grateful Dead, Philly sports, and adventures of all kinds. Email: