Twitter/ Hawks
The Atlanta Hawks are going viral for their NBA in-season tournament promo.
For the next month, the NBA will have all 30 teams competing in their inaugural in-season, ending with the championship game being played on December 9th.
To promote their in-season tournament, NBA teams have painted newly designed courts and put out promos.
“It’s the beginning of a new tradition in the league, and I’m particularly excited about it… said NBA commissioner Adam Silver during a media interview “I think for this, In-Season Tournament, I mean, I love the marketing around it, I love the excitement we’re starting to see…”
One team has taken marketing the in-season tournament to a different level of absurdity.
On Thursday, the Atlanta Hawks released a bizarre OnlyFans style promo video with their mascot to hype up their upcoming tournament date on Friday.
In their promo, a narrator could be heard saying, “Only Hawks Fans where the real action is” while the Hawks mascot poses in bed.
Only Hawks Fans know where the real action is 👀
🤭: https://t.co/lbtDNZTrQn pic.twitter.com/k8Kx4QFJDZ
— Atlanta Hawks (@ATLHawks) November 9, 2023
NBA fans were confused by the bizarre promotion.
What’s going on in Adam Silver’s NBA https://t.co/WxIMjhJEMp
— Austin (@ChefTrillie) November 9, 2023