You don’t sell the steak, you sell the sizzle. The BC Lions of the Canadian Football League get this. So they’re attracting new fans with the promise of sweet, sweet group sex.
— Andrew Klotz (@andklotz) July 9, 2015
Great slogan. Memorable slogan. Somewhere the Arrested Development writers appreciate the wordplay.
The Minnesota Vikings pr team must be kicking themselves for not adopting this mantra after the Love Boat incident. Would have been perfect.