
147 days after Georgia Tech kicked off to Florida State to begin the 2024/25 college football season, Ohio State and Notre Dame are set to play for a national championship in Atlanta on Monday night. Fans in attendance will be delighted to learn that beer prices and concession prices are surprisingly affordable for such a big game.
Unlike most other marquee sporting events, the cost to eat and drink at Mercedes-Benz Stadium is not outrageous. Let’s compare!
Prices were mind-boggling when Georgia played TCU in Los Angeles two years ago. A premium beer or small pour of win cost $17, a craft beer cost $19. To upgrade a premium beer to a Michelada cost an additional $6.
Food was just as expensive. A tortilla with cheese, also known as a quesadilla, sold for $10. To get rice and cheese inside that tortilla, also known as a burrito, cost $15. To add meat was a $2 up-charge. A side of chips and queso cost $9. Meatballs — literally just meatballs — commanded a wild price of $22.
Last year’s national championship was a bit more affordable but not that much better. Beer sold for $13-17 depending on bottle vs. draft. A single hot dog cost $12.89.
That is not the case in the Big Peach! Mercedes-Benz Stadium and Levy (the food and beverage provider) prides itself on fan-first prices.
A regular domestic draft beer costs only $5. The largest premium beer costs only $10.5. You can eat six hot dogs at the national championship on Monday for the same price as one hot dog last year. Seriously.
If you’re looking for something a bit more filling, a full meatball hoagie will run you just $10— $12 less than a bowl of meatballs in Los Angeles two years ago. Take a look:
👀At the menu boards for the @CFBPlayoff #NationalChampionship Game!
— Mercedes-Benz Stadium (@MBStadium) January 15, 2025
No matter how big the event, we will have the same #FanFirst concession prices available! pic.twitter.com/SHXteLhmQ1
If none of those options tickle your fancy and you have a little extra money to blow, there is a $40 ‘BBQ Box of Champions’ for the first 200 fans to purchase. You can grub on brisket, chicken, beef, cornbread, beans, coleslaw and peach cobbler for the same cost as four quesadillas when the natty was in L.A.
The Molly B's special for @CFBPlayoff #NationalChampionship Game:
— Mercedes-Benz Stadium (@MBStadium) January 19, 2025
BBQ Box of Champions
House-smoked brisket, quarter-chicken and beef ribs with cornbread, baked beans, apple kale slaw, peach cobbler & two BBQ sauces – Irish BBQ Sauce & Cola BBQ Sauce.
$40 Each. Only 200… pic.twitter.com/3Y3F2FVmHD
There are a lot of bars out there that charge more money for a beer than the national championship. To drink and eat at such affordable prices at a sporting event is practically unheard of. Shoutout to the state of Georgia and AMB Group for getting it right. Tickets cost a fortune. Concessions should not!