“Don’t cry because it’s over,
smile because it happened cry because your trusted friend and business partner allegedly embezzled $1.5 million from you.” – Middle school girlfriend’s AIM profile, The Ball Family
It’s hard for me to write this with tears streaming down my face, but Big Baller Brand is officially dead.
After Lonzo Ball severed ties with longtime family friend and Big Baller Brand co-founder Alan Foster this summer for allegedly stealing $1.5 million from Ball’s personal and business accounts, Foster went on the offensive by filing a lawsuit against the Ball family where he claims LaVar Ball misappropriated $2.5 million to fund his lavish lifestyle.
Foster even went as far to create a Youtube channnel to expose Lonzo Ball for allegedly suffering from an ankle injury that requires surgery, an injury he’s been withholding from the New Orleans Pelicans.
Maybe the most damning blow to the brand that once boasted the chutzpah to charge $495 for sneakers that Lonzo would eventually claim exploded on him during games came this morning with this tweet from Darren Rovell:
It’s true. Try it.
If you type www.bigballerbrand.com into your search bar and click on the BBB logo, it directs you to the personal page of Alan Foster, the man who owns 16.3 percent of Big Baller Brand and who Lonzo claims “used his access to my business and personal finances to enrich himself.”
The redirection to Foster’s site urges people to join webinars and enroll in “Elite Online Mentor Courses,” which I presume instructs students on how to get away with embezzlement?
The irony of all this is that just last week, LaVar Ball said the mere thought of one of his boys signing with Nike is outrageous: “I said it’s a family brand, didn’t I?”
“Lonzo can think all day. He ain’t signing with nobody. Big Baller Brand. That’s what I said.”
I get the sense that LaVar would be one of those violin players still strumming a tune as the Titanic sinks and people are literally being decapitated by the propellers.
This is certainly the worst thing to happen to Big Baller Brand since, well…
Now cue the music.