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The NFL will will once again feature the song “Lift Every Voice And Sing” better known as the “Black National Anthem” at the Super Bowl.
Back in 2021, the NFL made the decision to feature “Lift Every Voice and Sing” at all of its big events as part of its social justice initiative.
The NFL also plans to make “Lift Every Voice and Sing” — often referred to as the Black national anthem — a prominent part of all big league events, said sources. They will likely highlight victims of racial injustice with a “Say Their Stories” project, as well.
In today’s hyper-partisan media environment, most fans experience football through the prism of television. This year’s renewed social justice messaging efforts will be visible to the 200 million-plus TV viewers who watch game telecasts each season.
The league wants to showcase the Black national anthem in all “tentpole events” moving forward, said another source. That will include the Super Bowl, NFL Playoffs, NFL Draft, and NFL Kickoff game.
Earlier this week, the league announced ‘Lift Every Voice and Sing,’ will be performed before this year’s Super Bowl and sung by singer Andra Day.
Super Bowl LVIII lineup in Las Vegas: Reba McEntire with the National Anthem, Post Malone with “America The Beautiful,” and Andra Day with “Lift Every Voice and Sing”.
— Adam Schefter (@AdamSchefter) January 18, 2024
Naturally, some people are not happy about the inclusion of ‘Lift Every Voice,” AKA The Black National anthem.
The NFL has announced that the so-called "Black National Anthem" will be performed at the Super Bowl.
Of course, in reality, the black national anthem is performed at every Super Bowl, because The Star-Spangled Banner is the anthem of ALL Americans. The effort to create a "black… pic.twitter.com/RfaOBT2Uj1
— Charlie Kirk (@charliekirk11) January 19, 2024
Every single person should change the channel during commercials during the Super Bowl this year this year.
Teach the @NFL advertisers a lesson…………that this woke garbage and fake Black National Anthem will not be tolerated.
If advertisers notice a decline in viewership,…
— Tired of being politically correct (@USBornNRaised) January 21, 2024