Brands Are Threatening To Pull Ads If Networks Continue To Cover National Anthem Protests
It appears that NFL sponsors are tired of networks covering the anthem protests before NFL games.
According to on NBA exec brands have allegedly threatened to pull advertising if the network continues to cover anthem protests.
Via Business Insider
Marketers have put NBCUniversal on notice: Stop covering NFL players’ national-anthem protests, or we’ll pull our ads.
That’s according to Linda Yaccarino, the chairman of advertising sales at NBCUniversal, who spoke during a keynote interview at an event held Friday in New York at the ad agency RGA.
Yaccarino said no advertisers had pulled out of NFL games because of the protests, but that advertisers were telling the network that could change.
“Marketers have said, ‘We will not be part of the NFL if you continue covering it,'” Yaccarino said.
We’ll see if the pressure from brands will actually force the networks to stop covering anthem protests in the future.