Getty Image
The UFC and Dana White are prominently featured in this year’s Bud Light Super Bowl commercial.
Last year, the UFC signed a massive multi-year $100 million Anheuser-Busch to make Bud Light the official beer of the UFC.
After receiving backlash following the signing, White blasted his critics by saying that Bud Light aligns with his core values as a person.
“Everything I said about Anheuser-Busch and Bud Light is absolutely true, I am a big military and law enforcement guy. They have this folds of honor where they’ve spent $44 million over the last however many years. Fallen first responders and military people, their families get taken care of with this money, scholarships for their kids, that is right up my alley.”
@jzosportsmma Dana White reacts to backlash over Bud Light/UFC deal #ufc #budlight #danawhite
On Tuesday, Bud Light released their Super Bowl ad “The Bud Light Genie” ahead of the big game, and White made a cameo appearance alongside Post Malone and former NFL QB Peyton Manning.
“Filthy rich? Done. One REALLY big bicep? Yes. An epic night out with Peyton Manning,
@postmalone & @danawhite? The Bud Light Genie’s here in our Super Bowl LVIII commercial to make it happen”
Filthy rich? Done. One REALLY big bicep? Yes. An epic night out with Peyton Manning, @postmalone & @danawhite? The Bud Light Genie’s here in our Super Bowl LVIII commercial to make it happen pic.twitter.com/pWWs945CmN
— Bud Light (@budlight) February 6, 2024