Caitlin Clark’s Net Worth, How She Makes Her Money, And What Her NIL Deals Are

Caitlin Clark, the six-foot point guard at the University of Iowa, took the basketball world by storm during this year’s NCAA tournament.

As a result of her unprecedented performance during the tournament, Caitlin Clark’s net worth has justifiably skyrocketed and it will only continue to go up over the coming years.

She averaged 31.8 points, 10 assists and 5.2 rebounds per game during the tournament en route to setting numerous records including…

• most three-pointers in a NCAA women’s tournament
• most assists in a NCAA women’s tournament
• most points in a NCAA women’s tournament
• the first player in tournament history – men or women – to have a 40-point triple-double
• most three-pointers – men or women – in a NCAA championship game
• the only player in NCAA women’s tournament history to record back-to-back 40-point games

Following the tournament, NIL tracking website on3.com wrote about Caitlin, “Clark, who has NIL deals with Buick, Nike and Hy-Vee, has added more than 425,000 followers since Friday night’s Final Four. Her 41 points against the Gamecocks made her the first player in NCAA tournament history to record back-to-back 40-point games. Her On3 NIL Valuation is now up to $739,000, a $547,000 increase since last week.”

RELATED: Caitlin Clark Finally Comments On Angel Reese’s Viral Trash Talk

How Caitlin Clark Makes Her Money And What Her NIL Deals Are

In addition to her NIL deals with Buick, Nike (which sells her shirts on their website) and Hy-Vee, Caitlin Clark – the National Player of the Year – also announced multiple skills camp dates last week which sold out in a matter of hours, reports on3.com.

Clark, who is just a junior, has averaged 27.2 points, 8.0 assists and 7.0 rebounds over 100 games for the Iowa Hawkeyes, will return next season (and could come back for a fifth as she has an extra year of eligibility due to the COVID-19 pandemic).

She has 540,000 followers on Instagram, 119.5K on Twitter, and another 89,000-plus on TikTok. Those numbers will only continue to climb throughout the off-season into next year boosting Caitlin Clark’s net worth even higher.

One website claims Caitlin Clark’s net worth is in the $3 million range due to her various endorsement deals.

Clark has deals with Bose, H&R Block, Goldman Sachs, Shoot-A-Way, The Vinyl Studio, and Topps in addition to those with Buick, Nike and Hy-Vee.

ESPN reported that Clark made at least $1 million from her NIL deals prior to signing with Nike last October.

“There is no question that Caitlin Clark has been the brightest star of March Madness,” Michael Ehrlich, head of athlete engagement at influencer marketing platform MarketPryce, told On3 last week. “She should be at the top of any brand’s potential athlete-partner wish list.”

She also sells merch on her own website CaitlinClark22.com.