Callaway Golf | Good Good Golf
Callaway and Good Good are facing backlash for an ad that sees a man shove a woman to the ground
Callaway Golf CEO Chip Brewer has issued a formal apology for the company’s role in approving and posting the now-deleted Good Good Golf ad that depicted co-founder Garrett Clark shoving female golfer Alexis Miestowski to the ground for touching his new driver.
The statement, released in the early hours of Tuesday, August 25, confirmed that while Good Good produced the video, Callaway approved it.
The ad showed Clark shoving Alexis Miestowski — who reached toward his golf bag — to the ground while saying “Do not touch my new driver,” in what was apparently supposed to be a comedic skit about the new Callaway x Good Good Quantum Driver.
While the video was quickly deleted following initial backlash, it went massively viral on social media all the same.
Ah man, someone must have accidentally deleted the post. Don’t worry Good Good, I’ll reupload your @CallawayGolf ad! pic.twitter.com/I4GwzBmUOJ
— Jay Don Takes (@Skulledwedge) August 22, 2026
Callaway Golf CEO Chip Brewer issued an apology for the deleted Good Good ad that depicted a man assaulting a woman
“While the video was produced by Good Good, it was approved by Callaway prior to posting. That approval should never have happened,” Brewer wrote.
Brewer apologized for the video’s content, stating the company is “unequivocally against discrimination, domestic violence, or threatening behavior of any kind.”
A Message From Our CEO: pic.twitter.com/JMFDngCVSb
— Callaway Golf (@CallawayGolf) August 25, 2026
“Last week, Good Good Golf and Callaway posted a video to promote a co-branded driver. While the video was produced by Good Good, it was approved by Callaway prior to posting. That approval should never have happened. Mistakes were made, and we are taking the matter very seriously,” the statement began.
“As we deal with the consequences of our mistake and complete our investigations, I want to make it clear that we sincerely apologize for the video. The content was inappropriate and does not reflect our values. To be clear: We are unequivocally against discrimination, domestic violence, or threatening behavior of any kind,” it continued.
“As soon as we recognized the seriousness of the issue, it was escalated appropriately, and the video was immediately removed. Preliminary statements were issued by both Good Good and Callaway, and now this statement has followed. We are also conducting both internal and external investigations and have already made changes to our approval processes aimed at ensuring this will never happen again. We believe we have been a positive force for diversity and inclusion in the game of golf. This video was completely inconsistent with that. I assure you that we will learn from this and do better.”
As a result of the PR mishap, Callaway says it will be conducting both internal and external investigations into how the ad made it through its approval process, and will be making changes to the process as a result.