Cristiano Ronaldo Removing Coke Bottles During Euro 2020 Press Conference Cost Coca-Cola $4 Billion

cristiano ronaldo coke

Getty Image


  • Cristiano Ronaldo moved some Coke bottles off of a table at Euro 2020 and it cost Coca-Cola an absurd amount of money.
  • The Portuguese star isn’t a fan of sugary beverages.
  • Check out more sports coverage at BroBible here.

Cristiano Ronaldo arrived at his post-game press conference following Portugal’s 3-0 win over Hungary, sat down, and noticed two Coke bottles framed in the shot. He noticed them, and after a few awkward glances decided to remove them from the table before saying “agua” to let people know they should be drinking water.

Alright, so, Ronaldo isn’t a fan of Coca-Cola and drinks water. Super exciting stuff, right? Well, it turns out that his removal of the Coke bottles cost Coca-Cola a fair bit of money, and when I say a fair bit of money, I mean $4 billion.

According to ESPN, Coca-Cola saw its share price drop by 1.6% to $55.22 after Ronaldo removed the bottles. The company’s market value went from $242 billion to $238 billion.

Coca-Cola is an official sponsor of Euro 2020 and responded with a statement saying “everyone is entitled to their drink preferences.” Thank you, Coke, for letting us all know that Ronaldo and the rest of us can drink whatever we want. I imagine that the PR person that spun that earthshattering statement really enjoys their job.

Coke hasn’t been the only beverage removed from a press conference table so far in Euro 2020.

Paul Pogba removed a bottle of Heineken beer that was placed in front of him. He’s a practicing Muslim who doesn’t drink alcohol, so he took it upon himself to remove the beer.

When you’re worth over $100 million I suppose you can piss off brands and cause their stock prices to plummet by literally removing a bottle from a table.

Ronaldo scored two goals in Portugal’s win over Hungary.

BroBible Newsletter - The best sports and culture news directly to your inbox

* indicates required