Lane Kiffin is a man of many talents. Not only is he one of the highest-paid coaches in college football, the 48-year-old has an uncanny ability to get people fired up about something he is trying to sell— whether that be his program, a loaded tea, or anything in between.
His most recent promo might be his most electric!
Kiffin, who has been at Ole Miss since 2020, previously served in the same position at FAU. He joined forced with the social media team for an intentionally dry marketing video that went viral because of the hilarious mundanity. The delivery was perfect.
Now, seven years later (where does the time go?!), Kiffin is cutting promos for loaded teas instead.
He and his daughter, Landry, are connected to a local health & wellness shop in Oxford called Jackson Avenue Nutrition. She is often featured in TikTok videos for the brand alongside her friends.
The eldest Kiffin child also recruited her dad to join in on the social media marketing. Lane stepped up his excitement from FAU and delivered an inspiring performance in JXN AVE’s newest TikTok video.
He broke down all of the different drink options, including meal replacement shakes, but focused mostly on the loaded teas. His delivery is perfect the perfect balance of wearisome and enthusiastic— with a greater emphasis on the latter.
While Lane Kiffin might be doing his daughter a favor, as he often does for her hilarious social media hijinks, he is also getting in the good graces of a place at which he is a frequent customer. It’s a win-win… win.
We, too, are winners here as college football fans. Lane never fails to provide some of the best content in sports. Wherever he goes, stardust follows.
This upcoming season is Ole Miss’ best chance to make a legitimate push for a national title. Loaded teas are clearly going to play a big role in the coaching staff’s preparation and Lane is well on his way to getting a star on the Hollywood Walk of Fame!