Logan Paul And Dana White Agree To New Promotional Deal With UFC

Logan Paul

Getty Image / Christian Petersen

On Monday, Logan Paul teased that he was in the process of signing a deal with the UFC. Now, we finally know what that was all about.

No, Paul will not be joining the UFC’s roster as a fighter. Instead, he’s joining a partnership with the organization through a promotional deal.

According to Ariel Helwani, Prime Hydration, a company partly owned by Logan Paul, is the new official sports drink of the UFC. It is replacing Body Armor and will have some extra perks on top of it.

From the sounds of it, the red and blue corners in the octagon could be going by a new name thanks to this deal. Prime will be everywhere within the organization, which means Logan Paul is likely making a massive payday.

Additionally, Prime and the UFC will be working together to develop a “charitable youth program that will be administered in under-resourced communities,” per Helwani.

It’s unknown exactly how much money Prime and Logan Paul are making off of this contract. However, considering it is the new official sports drink of the organization, Paul is likely receiving a hefty paycheck.