Marshawn Lynch loves Skittles more than you’ve ever loved anything in your life. He loves Skittles so much that he endorses the product in exchange for monetary compensation.
Your unconditional love for your significant other and child look pretty pathetic in comparison, doesn’t it?
For commercial purposes, Lynch even trains with the cavity-creating sweet. He does this because 1) it looks cool and 2) you can’t eat iron.
And 3) free social marketing.