- The NFL is the most popular professional sports league and it’s not even close
- These stats from the NFL about how much time football fans spent engaging with NFL content during Super Bowl week shows just how massive the sport has become
- Read more articles on BroBible right here
If you are reading this then it’s safe to assume you are a football fan. Let’s talk about that phrase for a second real quick, ‘football fan’, because it implies more today than it used to just a decade or two ago before the explosion of social media.
Not all that long ago, being a diehard football fan meant watching every game on TV but only the games that were nationally televised because the Sunday Ticket and Red Zone didn’t exist. It meant subscribing to magazines like Sports Illustrated and/or Sporting News and maybe having a football phone as your landline. A diehard football fan might amass a large collection of NFL memorabilia but there was really no direct portal to the teams or players aside from rare autograph signings.
Now anyone can hop on Twitter and send a message to the vast majority of the 1,696 players on active NFL rosters and those players will likely see that tweet. Then they can send a message to the team, to the team’s employees, to the team’s sponsors, and they can scroll through the team’s social feed and see footage of mundane activities nobody would’ve ever known bout a few decades ago. It really is wild how social media has completely altered the fan experience…
To drive this point home, I wanted to share this tweet from the @NFLMedia account about all-time records set during the week of Super Bowl LVI. It’s almost unfathomable that we as a society are spending this much time engaging with something that didn’t even exist 15 or 20 years ago.
Stats On How Much Time Football Fans Spent Talking About The Super Bowl
🚨All-Time Records for NFL Social During Super Bowl LVI Week🚨
*Over 1.8 billion impressions across the week
*Fans spent over 214 million minutes w/ NFL Social content
*78 million engagements
*618 million video views
*Positive social sentiment up +8% vs. Super Bowl LV pic.twitter.com/1wPFyIdrAw
— NFL Media (@NFLMedia) February 17, 2022
1.8 BILLION impressions across the week! Just to give you an idea of how popular single tweets are, I had a viral tweet last week when Tom Brady shared my tweet about him and that totaled 8 million impressions in the immediate aftermath of Brady retiring… or just 0.00444444444% of what the NFL totaled in a week. Not even a blip on their radar and that was one of my most viral tweets of the past 12 months.
They are able to mention ‘positive sentiment’ by tracking various keywords and using a positivity/negativity scale and football fans were 8% more positive about this year’s Super Bowl compared to last year’s.
Football fans spent 214 million minutes engaging with the NFL’s social media content. There are 1440 minutes in a day, 10080 minutes in a week, and 525,600 minutes in a year. That means football fans spent 407.15 YEARS engaging with the NFL’s social content just last week alone!
The NBA is an incredible league. They do drama better than the WWE, but they’re nowhere near the NFL when it comes to these stats.