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- The University of Oregon is offering its student-athletes a one-of-a-kind NIL opportunity.
- Spearheaded by Phil Knight, the program is hosting an Airbnb in conjunction with a rotation of athletes.
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Ever since the NCAA granted athletes the ability to profit from their name, image and likeness, the Oregon Ducks have been on the cutting edge. That continues to be the case as the program partners with athletes to host a unique Airbnb experience.
Earlier this year, Nike co-founder Phil Knight and several former Nike executives launched an initiative to assist Oregon student-athletes. ‘Division Street’ helps athletes to capitalize on the recent policy change surrounding NIL.
As a part of the initiative, the program is experimenting with hosting its own Airbnb. The project was unveiled as an “athlete storytelling home” and it can be booked for anywhere from $500 to $700, depending on the dates.
Different athletes will get an opportunity to curate the experience and will pick everything from the decor to the snacks. In turn, they will get a cut of the profits.
Football star Noah Sewell is up first.
Division Street has unveiled a new Airbnb concept that allows Oregon athletes to earn NIL money by serving as Airbnb hosts.
Ducks linebacker Noah Sewell consulted on the home's design, even donating personal items.
Guests can book the Eugene bungalow now through Jan. 31st 🏠 pic.twitter.com/uvddWvPFqz
— Front Office Sports (@FOS) November 23, 2021
Per the listing:
“This modern, tastefully remodeled and designed craftsmen bungalow on a corner property, facing the quiet woods of the Eugene Country Club provides guests a perfect balance of seclusion and privacy, with convenient access to restaurants, breweries, shopping and Autzen Stadium. Open concept kitchen with French doors opening to a large deck and cozy backyard. Host and cook the perfect meal in the open kitchen with brand new appliances, then relax and unwind on the tranquil back deck fully equipped with gas fireplace.”
Oregon’s Airbnb experience is the first NIL deal of its kind. No other school in the country is offering something even remotely similar for its athletes. However, now that the standard is the standard, other schools will likely follow suit over time.