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It sounded too good to be true when the first annual Pop Tarts Bowl announced that it would have an edible mascot to be eaten by the victorious team.
As it turns out, it was.
The Pop Tarts bowl promised an edible mascot. But the truth was much different.
The bowl announced Wednesday that the edible mascot would be its classic strawberry flavor. That only heightened anticipation for the reveal
What would it look like? How would work? And what on earth would it be made of?!
Shortly before the game, with fans across the world tuned in with bated breath, the bowl revealed the mascot for its inaugural game in spectacular fashion, launching it out of a giant toaster.
But wait…it wasn’t edible. In fact, it was just a normal fabric mascot costume with a human inside.
What gives?
The Real Pop Tarts Bowl Mascot Isn’t Actually Edible At All
We’ll let Tess DeMeyer of The Atheltic explain…
“The edible mascot, which will be revealed after the game, is made entirely with real, food grade ingredients, ready to be enjoyed in its entirety,” Sarah Reinecke, vice president of marketing for Pop-Tarts at Kellanova, told DeMeyer. “During the grand entrance and for the entirety of the game, there will be a traditional mascot costume made from fabric and other non-edible materials that a person will wear. The edible mascot will only be revealed after the game ends.”
“No humans will be harmed in the enjoyment of the Pop-Tarts edible mascot,” Reinecke added.
Sooooo it’s not a mascot then?
There will be a strawberry Pop Tart eaten after the game. It will be large and mascot-sized, most likely.
But if it is not there during the game doing wacky stunts and dances, it is not a mascot.
That’s just a big ol’ Pop Tart.
We have been hoodwinked, bamboozled, led astray, run amok and flat out deceived!
For shame, Pop Tarts Bowl.