The matchup will feature teams from the Big XII and ACC, with the first edition airing three days after Christmas on ESPN.
The change marks the first time that Pop-Tarts has sponsored a college football bowl game. Senior Director of Marketing for Pop-Tarts, Heidi Ray, seems excited about the opportunity.
“We’re ecstatic to be the new title sponsor of the Pop-Tarts Bowl with our partners at Florida Citrus Sports and cannot wait to host Crazy Good experiences for fans and players alike in Orlando, and for those joining us from home,” Ray said about the news.
The bowl game, which is organized by Florida Citrus Sports, has been played 33 times under a variety of names. Most recently, it was the Cheez-It Bowl between 2020-2022. It’s also seen title sponsors Blockbuster, Champs Sports, and Russell Athletic, among others.
Now, though, we move into a new era, and college football fans are absolutely losing it. Many have been quick to post reactions to the change on social media.
WE LOST ONE OF THE CHEEZ IT BOWLS BUT WE GAINED THE POP TARTS BOWL??? OH YEAHHH https://t.co/KIuc285vJ5
— Sickos Committee (@SickosCommittee) May 31, 2023
“Wild Berry Mascot or we revolt!” one tweet read.
“Good. Pop-Tarts are more diverse and infinitely better than Cheez-Its,” another said.
“This is now my favorite bowl game,” this fan wrote. We couldn’t agree more.
The Cheez-It Bowl is gone, but it certainly won’t be forgotten.
The Cheez-It Bowl is now the Pop Tarts Bowl.
A salute and an RIP to Prince Cheddward.
🎶 I will remember you will you remember me (Sarah McLachlan voice) 🎶 pic.twitter.com/ObyZ6nnI8J
— Wes Reynolds (@WesReynolds1) May 31, 2023
Will we now see head coaches showered in Pop-Tarts after a big bowl win?
The winning coach of the Pop-Tarts Bowl realizing he’s about to have 300 pounds of Pop-Tarts dumped directly on his head pic.twitter.com/TOipbY5j5o
— BetMGM 🦁 (@BetMGM) May 31, 2023
Time will tell.
You can tune in for the Pop-Tarts Bowl at 5:45 PM EST on December 28th.