Purdue’s football season hasn’t been great up to his point but that’s about to change. Because tomorrow, during Social Media Day against the Iowa Hawkeyes, the Boilermakers will be sporting these helmets with fan photos on them.
No matter who prevails in the football game, the true winner of the day will be selfies.
Look, when we first brought you news of this plan, I wasn’t entirely in love with it. But after seeing the finished product, I’m completely on board. From a distance, it just looks like a camouflaged P — the devil, it seems, is in the detailing.
And really, the headgear is likely to be the least embarrassing aspect of the fledgling team’s performance.