Ronda Rousey vs Gina Carano is officially the most-watched MMA event of all time.
On Saturday Rousey vs Carano faced off on Netflix in a card promoted by Jake Paul’s MVP MMA promotion.
Despite the 17-second fight, the Rousey-Carano event on Netflix smashed the UFC’s previous record of 5.7 million viewers in the United States, which peaked at 8.8 million viewers for the main event of UFC on Fox’s Velasquez vs. dos Santos from 2011.
According to Netflix, the event averaged 12.4 million global viewers, peaking at 17 million viewers. In the U.S. the fight card averaged 9.3M viewers, peaking at 11.6M viewers during Rousey vs. Carano.
17 million global viewers tuned in to watch Ronda Rousey vs. Gina Carano on Netflix, averaging 12.4 million viewers across the triple main event! #RouseyCarano pic.twitter.com/p4TMQ3cPBn
— Netflix (@netflix) May 19, 2026
MVP Promotions’ Jake Paul and Nakisa Bidarian celebrated the ratings win by vowing to put on another MMA event.
“MVP’s first entry into MMA delivered on a massive global scale and exceeded every expectation we had for the launch of this new chapter of our business. Over 12.4 million viewers around the world tuned in live on Netflix, with viewership peaking at almost 17 million during Rousey vs. Carano, making it one of the most-watched MMA events of all time. In the United States alone, the triple-main card averaged 9.3 million viewers and peaked at 11.6 million viewers during the main event, making it the most watched MMA event ever in the US.
“The event also generated over 410 million impressions across MVP’s owned social channels, a live gate exceeding $2.2 million, and saw terrific commercial premises distribution across bars, restaurants, casinos, and hospitality venues nationwide. We’re incredibly proud of what was accomplished alongside our partners at Netflix and grateful to the athletes who helped make MVP MMA’s debut such a success. We’ve received an overwhelming amount of interest from investors, strategic partners, and fighters who want to be involved with MVP and the future of MVP MMA. We are currently reviewing all strategic options to do something very meaningful within MMA on a go-forward basis with a distribution partner like Netflix that shares our vision to create lasting impact.”
– Nakisa Bidarian and Jake Paul, co-founders of Most Valuable Promotions.