SEC Commissioner Greg Sankey Wants Congress To Regulate NIL

Greg Sankey at SEC Media Days

Getty Image / Johnnie Izquierdo


There’s no debate that the legalization by the United States Supreme Court in 2021 of college athletes profiting off of Name, Image, and Likeness rights has changed college sports in a major way. And, that’s very evident in the SEC, a reality that league commissioner Greg Sankey must deal with.

It wasn’t too long ago where the idea of a college athlete endorsing a product or taking money from a booster or group of boosters was considered borderline immoral. Obviously, that’s not the case anymore.

Instead, we now have a system which is more-or-less pay-to-play for the top collegiate athletes. Which is good, as everyone else was getting rich off of these kids, except the kids. But, one big issue is that it’s more-or-less a free-for-all, with different states having different laws. The NCAA has basically no enforcement power on this, certainly none they’re willing to use, considering the scathing language in the court’s opinion.

So, many think Congress should get involved, and that includes SEC commissioner Greg Sankey. And, at SEC Media Days on Monday, he spoke out about what he wants to see for the future of NIL.

I understand where he is coming from. But, it’s pretty hard to see Congress coming together to pass a bill that makes NIL better.