In case you didn’t know, Super Bowl ads are insanely expensive. Each and every year you probably hear astronomical figures tossed out there as to just how much commercial space during one of the world’s most-watched sporting events is and the numbers surrounding this year’s Super Bowl are flat-out crazy.
According to a recent report from Business Insider, every second of available ad space has actually already been sold out.
That news isn’t all that surprising given the fact that the game takes place in a little over two months. As for the cost of a 30-second ad spot, yeah, it’s a little surprising as they are going for a record-high $5.6 million.
For those not keeping up, that means companies are paying $186,666.67 per second for ad time.
Those that decided to buy more that one ad during the game got offered a discount, so at least the network is being generous in that regard.
Seth Winter, the executive vice president for sports sales at Fox Sports, said the network had sold all 77 spots for the event. Some advertisers dished out a record $5.6 million for 30 seconds of air time, with every ad selling for more than $5 million, Winter added.
“Clearly the NFL is still the most powerful media platform in all of sports and all of television,” Winter said. “Advertisers have seen the restoration of healthy ratings and an environment that doesn’t create caution on their part, so they’ve dived headfirst into the NFL.”
Discounts were offered to advertisers that bought more than one thirty-second commercial, according to Bloomberg.
If you take those 77 ad spots and just assume they each went for $5 million, that’s a whopping total of $385 million forked over for ad time.