NBC
Taylor Swift is a money-making machine.
On Sunday, Swift attended the Chiefs-Colts Sunday Night Football game and went viral several times during the broadcast, including when she pointed at her wedding ring after Travis Kelce’s TD.
Taylor Swift reacts to Travis Kelce’s touchdown during the Chiefs game:
“That’s my husband!” pic.twitter.com/fswhVzrXm9
— Buzzing Pop (@BuzzingPop) September 21, 2026
Fans immediately noticed Swift’s tank top, designed by Erin Andrews and sold on the NFL’s team shop.
The tank top quickly sold out online after Swift went viral.
The tank top that Taylor Swift wore to Sunday night’s Chiefs game is already sold out. pic.twitter.com/howsoDO7L1
— The Sporting News (@sportingnews) September 21, 2026
Andrews started WEAR apparel in 2016 to appeal to women and later partnered with the NFL.
Via Entrepreneur
“It was Super Bowl 50 in San Francisco, and I had just completed an appearance with the NFL and finished up some media interviews about fashion and fan apparel. As I walked through the convention hall, a light bulb went off. As a sports fanatic (and proud hockey wife), I had been looking for something team-branded and fashionable to wear.
At that time, most of the fan gear for ladies took more of a “shrink it and pink it” style. I went out to dinner that night with a few members of my management team at SMAC Entertainment, and together we continued to think through what a ladies’ fashion-first fan apparel brand could be. Some scribbling and sketching at the table led us to name it “WEAR” and the rest is history.”