The Atlanta Hawks road uniform of the Dominique Wilkins/Spud Webb era will go down as one of the most iconic threads in NBA history. The Pacman design on the shorts is as American as The Human Highlight Film losing the dunk contest because Michael Jordan legitimately levitated.
Since bailing on the design after 1992, the Hawks have debuted a few poopy designs (save for the Hawks’ wingspan logo gripping the ball in ’95, which was so aggressive it was respectable).
1. Atlanta Hawks, 90s Red & Black Jerseys, VINTAGE UNIS 👀 pic.twitter.com/PxG0aoZ7tA
— Jacob Ortiz (@jacobryanortiz) July 27, 2016
The Hawks, who haven’t won a playoff season in five years, cannot in good faith continue to make Trae Young wear the trash uniform he’s worn the first two years of his NBA career.
So they’ve upgraded. The Hawks unveiled a new jersey design for next year, harkening back to a more fruitful time.
Take a closer look at our new threads 👀
⚪️⚪️ Association Jerseys ⚪️⚪️ pic.twitter.com/zTIJhipilY
— Atlanta Hawks (@ATLHawks) July 21, 2020
⚫️⚫️ Statement Jerseys ⚫️⚫️ pic.twitter.com/EXx5RvLYDK
— Atlanta Hawks (@ATLHawks) July 21, 2020
We’re taking the best of what we’ve been and turning it into the best of what we’ll be. Forever #TrueToAtlanta.
🔗: https://t.co/MVef1OWzon pic.twitter.com/Con1JiW6Xj
— Atlanta Hawks (@ATLHawks) July 21, 2020
New uniform unveilings are hardly ever received well because people are narrow-minded and like what they know and also franchises can be dumb, but people are feeling the Hawks new look.
https://twitter.com/dclightsout/status/1285620229691891713?s=20
the hawks did it.
100 percent from the field. https://t.co/ngc3t1Jbik— Rembert Browne (@rembert) July 21, 2020
All-in on the Hawks’ rebrand. These uniforms are awesome. https://t.co/lhPtXPn0rE
— Sam Vecenie (@Sam_Vecenie) July 21, 2020
Finally a uniform change that doesn’t suck. The Hawks get it. https://t.co/jwprT3IO7p
— Schuyler Callihan (@Callihan_) July 21, 2020
The Hawks uniforms are outstanding.
— Sean Highkin (@highkin) July 21, 2020
I seriously would buy all 3 jerseys if I was a fan. That's how much I love them https://t.co/JzA7vrEDKJ
— Chris Kirschner (@ChrisKirschner) July 21, 2020
Now all the franchise has to do is find a way to win.