Monday morning, U.S. Soccer and Nike unveiled the new 2023 home and away uniforms that the U.S. Women’s National Team (USWNT) will wear in the lead-up to and during the 2023 FIFA Women’s World Cup.
The 2023 World Cup will take place in Australia and New Zealand
“Starting with listening to the players who embrace their role as trendsetters and boundary-pushers, the design, colors and aesthetic of the jerseys were heavily influenced and built by the players,” US Soccer stated on their website. “Those players insights were combined with Nike designers’ inspiration from abstract expressionism, an international art movement that started in the 1940s in New York and shifted the art epicenter from Europe to the U.S., similar to what the USA team has done for women’s soccer.
“On the uniforms – and throughout the overall collection – is a custom USA “signature.” The bespoke mark is hand painted with ink on paper, and is a nod to the abstract expressionism movement, where each artist would sign their painting.
“Lastly, the USA’s inner pride mark celebrates the USWNT’s four Women’s World Cup championships in 1991, 1999, 2015 and 2019.”
“The USWNT home uniform – which will debut on the field during the two-game series against the Republic of Ireland on April 8 and 11 in Austin, Texas, and St. Louis – reflects an unexpected take on the tradition of wearing white at home and features a bespoke drip paint technique pattern,” explained US Soccer.
“Highlighting the energy of the USWNT and how they are diverse players and personalities, but always united, the action painting method pattern features a distinctive placement, making every single jersey unique. The jersey also features distinctive gold branding as a nod to the team being the four-time World Cup champions and will be paired with blue shorts and white socks.”
“The away uniform, which will be worn by both the USWNT and USMNT, features a bespoke stars and stripe print on the sleeve cuffs – a diagonal stripe with intersecting stars – and a neckline that also features red blades, formed to look like the tip of stars. Both are subtle, patriotic nods to the hidden shapes that are inspired by abstract expressionism art,” US Soccer wrote. “The away jersey will be paired with blue shorts and socks.”
The U.S. Men’s National Team (USMNT) also shared their away kits, which other than the socks, looks identical to the women’s uniforms.
Fans, as they are every time US Soccer reveals new kits for the World Cup, were not shy with their opinions.
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“White ones are sick. Blue ones are awful,” one fan wrote.
WTF, we are the Netherlands now? Do we have to wear their colors because they beat us at WC? 🤔😉
— Martin Mulcahey 🍻✍️ 🇩🇪 ⚽🥊 (@MartinMulcahey) April 3, 2023
“How in the world did @Nike and @USMNT manage to make awful uniforms even worse?” another fan commented. “Honestly I’m impressed,, that bar was already incredibly low.”
USNT fans “we really like the waldo uniforms, can you bring those back?”
USNT “ here are some paint drippings and weird blue background”
— OAWG (@OAWG1) April 3, 2023
“USSF should fine Nike for how poor the kits continue to be,” commented another fan.
The white ones aren’t that bad, but neither are great. I would have thought Nike would actually put some effort into design but I guess not
— HG (@HunterG253) April 3, 2023