USA Today Sports Apologizes After Receiving Intense Backlash Over Insensitive Kobe Bryant Helicopter Crash Tweets

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Two weeks before the one-year anniversary of Kobe and Gigi Bryant’s death, Vanessa Bryant made it clear that she did not anyone to talk in-depth about the helicopter crash that took their lives during tributes this week out of respect for her family.

Unfortunately, one media company went against Vanessa’s wishes and posted a tone-deaf tribute to Kobe and Gigi on social media.

On Tuesday afternoon, USA Today Sports thought it was a good idea to live tweet minute-by-minute details of the helicopter crash that killed Kobe, Gigi, and seven others on that fateful morning.

USA Today Sports eventually deleted their Twitter thread after receiving intense backlash from fans.

USA Today went on to apologize for the series of deleted tweets.

Jorge Alonso BroBible avatar
Brobible sports editor. Jorge is a Miami native and lifelong Heat fan. He has been covering the NBA, MLB and NFL professionally for almost 10 years, specializing in digital media.