Taco Bell
Taco Bell and Lyft know their target demographic: stoners and drunks. So why not combine their forces to make one mighty late-night munchies delivery system Voltron by accommodating both of their customer bases who are under the influence and desperately need food? Lyft will attempt to counter UberEats, the collaboration between Uber and McDonald’s, with their version that satisfies your cravings for chalupas. The two companies are partnering up to make the dreams and hopes of stoners and drunks come alive, but there’s a catch, because there’s always a catch. The service is in a trial mode right now and is only offered in one county in the entire nation.
Starting this Thursday thru Saturday, and August 3-5, between the hours of 9 p.m. and 2 a.m. the two companies are testing something called “Taco Mode.” Customers of the ride-hailing app will have the option to stop at Taco Bell on their way to their destination. The app will also allow you to pay for your Cheesy Gordita Crunch, Fiery Cheese Doritos Locos Taco Supreme, 7-Layer Burrito, Chipotle Chicken Griller, Crunchwrap Supreme, and Mountain Dew Spiked Lemonade through the app. However, this is just a test and is only available in Orange County, California for those in a designated radius of the Taco Bell at 1400 W. Coast Highway in Newport Beach. California always gets all the cool shit first.
Lyft
Lyft passengers who use the Taco Mode “ride-thru” will be picked up in a “taco-themed car” that will offer a custom in-car menu and free Doritos Locos tacos. If all goes well during the test times then Taco Mode will be unleashed across the U.S. in 2018. Nothing says, “I am incredibly fucked up” like requesting to be taken to Taco Bell at 2 in the morning.
Lyft
“We enjoy bringing new experiences to life for our passengers, and Taco Mode allows them to extend the night in a way that hasn’t been done before,” said Lyft’s head of marketing Melissa Waters in a statement. “We’re combining two of our passengers’ favorite activities—a night out with friends and enjoying Taco Bell—which means there is even more of the night to love.”
“We realized that for every person who has asked their Lyft driver to make a pit stop at Taco Bell — and we’ve seen many — there are likely those who weren’t sure if this was possible,” said Marisa Thalberg, Taco Bell’s CMO, in a statement. “With the advent of this fantastic partnership with Lyft, we will erase any lingering uncertainty and celebrate the ability to ‘ride-thru’ in Taco Mode.”
Lyft drivers are going to need to keep a portable vaccuum in their vehilces because there is going to be a mound of taco shell debris and shredded lettuce in their backseats, not to mention diablo sauce spurting all over the windows. And what about the driver getting dutch ovened with tequila and bean burrito farts. Lyft drivers should ask for a raise right now.