Everyone you know has Netflix right? But how many are actually paying for it? That’s a much, much, much smaller number.
A survey by LendEDU showed that 92% of college students have access to a Netflix and use it regularly. However, only 34% of college students are actually paying for their own Netflix account. So that means that the students are stealing passwords from their ex, mooching off their parents or “borrowing” their friend’s account. To make things worse for Netflix, almost 40% of teens watch Netflix every single day.
Netflix does limit how many simultaneous streams can be active on an account.
Netflix CEO Reed Hastings said he’s down with password sharing, and it’s something “you have to learn to live with, because there’s so much legitimate sharing, like you sharing with your spouse, with your kids … so there’s no bright line.” He added, “As long as they aren’t selling them, members can use their passwords however they please.”
Netflix is hoping that the younger users are borrowing the passwords now when they have no dinero. Then when they become adults with their own money they will open their own accounts. It’s almost like a drug dealer’s philosophy. Here’s a free hit. Then you’re hooked.
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