When Is Amazon Prime Day? The Company May Have Just Leaked The Details

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Amazon Prime Day will take place midday Monday, July 16th and continue through Tuesday, July 17th, according to a Prime Day 2018 banner published on the Amazon UK website.

According to TechRadar, the 36-hour period for Prime Day 2018 makes it the longest Prime ‘day’ ever, exceeding last year’s 30-hour period of deals. Last year, Amazon’s version of Black Friday was its biggest one yet–sales grew by more than 60 percent from the prior year and the company added “tens of millions” of new, paying Prime members, CNBC reports.

Historically, the best deals on Prime Day are for Amazon’s own products (Echo, Kindle, Fire Stick, etc), but this year, the company will reportedly shell out better deals on grocery (thanks to the Whole Foods acquisition) and apparel.

The website BestBlackFriday.com analyzed Amazon’s deals on Black Friday and Prime Day and found that in 2016, 77% of Prime Day prices were better than comparable deals offered on Black Friday, Business Insider points out.

Here at BroBible, we are on top of the Amazon Prime Day deals in real time. Here are some of the noteworthy deals from last year.

A 50-Inch 4K Smart TV With Sound Bar And Amazon’s Alexa: $500

Coleman Road Trip Propane Portable Grill LXE: $99 (originally $169)

Instant Pot DUO80 7-in-1 Multi-Use Programmable Pressure Cooker, 8 Quart/1200W: $89.99 (originally $129)

Be on the lookout for our Amazon Prime Day coverage on July 16th, allegedly.