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Taco Bell is known for constantly tinkering with its menu in an attempt to see what sticks, and fans of the beloved Mountain Dew flavor that is Baja Blast now have the chance to experience it in gelato form courtesy of an experiment the chain recently rolled out.
The world was introduced to Baja Blast in 2004 when Taco Bell linked up with Mountain Dew to create a proprietary flavor that quickly garnered a cult following amongst customers who initially had to make the trek to one of its stores if they wanted to get their hands on it.
Since then, Taco Bell and Mountain Dew have capitalized on the popularity of the drink by branching out a bit with products that include a spiked version of the beverage in addition to a limited-edition hot sauce it inspired.
Now, the brand that puts more effort than you might think into developing new products has once again unveiled a new creation that has attracted a fair amount of attention.
On Thursday, Taco Bell announced Baja Blast gelato is now A Thing, although anyone who wants to get their hands on the test product will have to head to Irvine, California and patronize the location on Campus Drive (located a short walk from the city’s University of California outpost).
At this point, there’s no telling if Taco Bell has plans to roll out the Baja Blast gelato at other stores if they consider the pilot program a success, and while I can understand kicking off the test at the end of August, it seems hard to imagine there would be a larger rollout in the cooler months of the year.
As a result, if you’re in the area, you might want to try to get your hands on it sooner rather than later if you don’t want to miss out.