JUSTIN TALLIS / AFP / Getty Images
Blake Lively’s business empire appears to be crumbling. After previously having her alcohol and hair care products being prominently featured at major retailers such as Target and Whole Foods, they now appear to be being pulled from the shelves.
In the wake of her effectively losing result in the Justin Baldoni lawsuit — she received no money nor an apology in the settlement after spending tens of millions of dollars of lawyers — Blake Lively’s consumer brands are taking hits at major retailers.
Major retailers such as Whole Foods and Target are pulling Blake Lively’s consumer products off their shelves
At Whole Foods, Betty Booze — her canned cocktail line — has gone missing from coolers that once heavily stocked it, while her hair product line, Blake Brown, has been put on clearance at Target despite being exclusively launched at the retailer back in 2024.
Betty Booze (Blake Lively’s canned cocktails) sat prominently on the shelves at Whole Foods. Now, they’re nowhere to be seen… pic.twitter.com/d858KSu3Fw
— Zack Peter (@zackpeter) May 26, 2026
Yikes… Looks like Target’s already pulling Blake Lively’s Blake Brown haircare line from stores… https://t.co/CV7aHlZ18M
— Zack Peter (@zackpeter) May 28, 2026
As we reported earlier this week, court documents revealed that Blake Brown was projected to generate $100 million in its first year and fell dramatically short of that target, with sales declining anywhere from 56% to 90% depending on the estimate.
Similarly, Betty Booze had its own pre-existing sales issues before the Baldoni controversy compounded the problem. Betty Buzz, her non-alcoholic mixer line, quietly shut down entirely in 2025.
Lively filed suit against It Ends With Us director Justin Baldoni in December 2024, alleging sexual harassment on set and a coordinated smear campaign against her orchestrated by Baldoni’s crisis PR team. In response, Baldoni countersued for $400 million, alleging extortion and defamation.
Earlier this year, prior to the trial even starting, Judge Lewis J. Liman dismissed 10 of Lively’s 13 claims — including all sexual harassment and defamation allegations — leaving only breach of contract, retaliation, and aiding and abetting retaliation on the docket.
On May 4, a day before the trial was set to begin, the two sides came to a settlement that saw Lively receive no money and no apology. Baldoni’s attorney immediately declared it a “total victory” for his client.
Lively’s de-facto defeat and simultaneous public image degradation have led to speculation that she and Ryan Reynolds could begin spending more time in the United Kingdom to remove themselves from the spotlight.