The CIA’s Rebranding For 2021 Is Getting Mocked With Numerous Jokes, Dank Memes

The Central Intelligence Agency (CIA) has really been trying to ramp up its perception over the past few years. From posting riddles and brain teasers on social media to a complete rebranding as we roll into 2021, the CIA has been going full “How Do You Do, Fellow Kids?” trying to perk up its image.

This new rebranding features a complete update to the intelligence organization’s website, numerous new YouTube videos, all backed up with a spanking new logo.

https://www.youtube.com/watch?v=CTqsWRWHmlc

AdAge likened the CIA’s new look to a “a millennial pop-up shop.”

CIA Director Gina Haspel, who became the agency’s first female director in May 2018, tells the Associated Press that she hopes the new website will give potential recruits a sense of the “dynamic environment that awaits them here. We’ve come a long way since I applied by simply mailing a letter marked ‘CIA, Washington, D.C.,’” Haspel told the AP.

Since Haspel became CIA director, recruitment has become a key priority, and the CIA has started advertising on streaming services and launched an Instagram account, according to the AP. The agency’s first executive Hispanic engagement was assigned last year. The CIA still lags in its number of minority employees — 26.5% compared to 37% in the federal workforce and 37.4% in the civilian workforce.

Unfortunately for potential CIA recruitment, the reviews of the new look, and especially the new CIA logo, are not all that glowing, resulting in a number of memes and jokes at the government organization’s expense.

https://twitter.com/samfbiddle/status/1346147060613976065

Like I said.

Not everyone hates it though.

He has a good point. Hook me up with some of that new swag too, CIA spooks.