Man Finds Shrimp And Rat Poop In His Cinnamon Toast Crunch, Brand Replies With Absurd Response

cinnamon toast crunch


Don’t get me wrong — finding shrimp in your cereal is absolutely disgusting. But I’d argue that more troubling than the discovery itself is the series of events that led to the shrimp mingling with cereal in the first place. Like, um, does General Mills have a seafood business we don’t know about? Secretly slinging fish on the side? General Mills, the King of the Pescatarian Black Market? Are they the ones who make the freeze-dried shrimp that go in store-bought packages of noodles? I simply need answers and I need them now.

And the response from Cinnamon Toast Crunch, and brands in general in this situation, absolutely cracks me up. “Oh, hey Jensen, sorry about the vaguely horrifying shrimp tails you found in your breakfast cereal — why don’t you slide in your DMs so we can mail you another fresh box of our $4, non-shrimp tainted cereal! Sorry for the inconvenience!”

Then, perhaps most shockingly, they tried to straight-up tell Karp that he was wrong, claiming the shrimp-looking items were actually just “an accumulation of the cinnamon sugar”. GUYS.

Frankly, I’d be shocked if Mr. Karp here ever at Cinnamon Toast Crunch again. That’d be like returning to a restaurant the week after you got food poisoning.

Unfortunately for CT Crunch, it only got worse from there, as Karp dove further into the bag and found other equally disturbing items, such as a string, dental floss, and even rat poop. Though the shrimp was as bad as it got? Think again (seriously, brace yourself, because the rat poop thing is legitimately nauseating).

So, yeah… it goes without saying I probably will be skipping the Cinnamon Toast Crunch for a while, as well. I’ve always been more of a Kellogg’s guy, anyway.

And as for Cinnamon Toast Crunch, General Mills, and all corporate brands out there, a piece of advice: when someone expresses overwhelming disgust with your tainted product, perhaps avoid simply offering them more of it. Because yikes.

Eric Italiano Avatar
Eric is a New York City-based writer who still isn’t quite sure how he’s allowed to have this much fun for a living and will tell anyone who listens that Gotham City is canonically in New Jersey. Contact him