Coca-Cola To Compete Against LaCroix, New Aha Seltzer Is Their Biggest Launch In A Decade, Some With Caffeine

Coca-Cola announces largest product launch in a decade, a new seltzer brand named Aha, that the soft drink behemoth hopes will compete with LaCroix.


Americans drank 821 million gallons of seltzer water in 2018. Sales from seltzer water in the United States were $4.52 billion in 2018 and the market is still trending upward with projected sales of $6.04 billion in 2021. Coca-Cola is completely aware of the potential in seltzer, so they are putting big money into their new seltzer brand Aha.

Understanding that Americans are switching to healthier, less sugary beverages, Coca-Cola is investing a lot into their new sparkling water. Aha seltzer water will be Coca-Cola’s first major North American brand launch in over a decade.

Aha will have eight flavors lime and watermelon, strawberry and cucumber, orange and grapefruit, apple and ginger, blueberry and pomegranate, and peach and honey. Two flavors, citrus plus green tea, and black cherry plus coffee, have 30 mg of caffeine for a late afternoon pick-me-up without calories or sugar.

“As the largest and fastest-growing part of the category, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vice president of water in Coca-Cola North America, said in a statement. “AHA is our big-bet brand in this big-bet category.”

The 16-fl.-oz. individual cans and multi-packs of 12-fl.-oz. cans don’t hit U.S. store shelves until March 2, 2020.

You may remember that Coke already had their own seltzer water brand — Dasani. Coca-Cola is phasing out Dasani Sparkling Water, and Aha is replacing it.

Coca-Cola’s Aha will join a crowded seltzer water market that already includes LaCroix, Waterloo, Polar, Spindrift, and Pepsi’s Bubly.

Read our article that names the best seltzer water brands and flavors.

RELATED: LaCroix Sales Are In ‘Free Fall’ Despite Seltzer Water Industry Never Being Bigger