Bud Light’s ‘Dilly Dilly’ Super Bowl Commercial Introduces A New Character To The Saga – THE BUD KNIGHT!

Bud Light’s Dilly Dilly campaign continues to be the best thing to happen to commercial advertising in over a decade. The Super Bowl is a big high watermark for the campaign, with Bud Light charging out of the gates with two ad spots in The Big Game.

The saga includes a minute-long follow up to YE OLDE PEP TALK, the Dilly Dilly commercial that ran during the AFC/NFC Championship Games. That commercial will air in the first quarter of Sunday’s game. Here it is, in case you forgot:

The new 60-second spot — which is currently slated to air in the second quarter of the game — introduces a new hero into the mix: THE BUD KNIGHT, a character I’m probably going to dress up as for Halloween this year…

It’s the hero we deserve in the world, fighting all those refreshing Bud Light 12-packs one battle at a time.

Dilly Dilly to Super Bowl Weekend, the best weekend of the year.

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