Bud Light’s Dilly Dilly campaign continues to be the best thing to happen to commercial advertising in over a decade. The Super Bowl is a big high watermark for the campaign, with Bud Light charging out of the gates with two ad spots in The Big Game.
The saga includes a minute-long follow up to YE OLDE PEP TALK, the Dilly Dilly commercial that ran during the AFC/NFC Championship Games. That commercial will air in the first quarter of Sunday’s game. Here it is, in case you forgot:
The new 60-second spot — which is currently slated to air in the second quarter of the game — introduces a new hero into the mix: THE BUD KNIGHT, a character I’m probably going to dress up as for Halloween this year…
It’s the hero we deserve in the world, fighting all those refreshing Bud Light 12-packs one battle at a time.
Dilly Dilly to Super Bowl Weekend, the best weekend of the year.