Logan Paul and KSI recently signed a massively influential deal to become the official sports drink of Dana White’s UFC. They’d been calling Prime the ‘hottest sports drink’ around leading up to that announcement and after a recent reveal of the numbers, they might be right.
KSI and Logan Paul joined the The Kyle and Jackie O Show on KISS FM (in Australia) on Tuesday. They revealed how much money Prime Energy Drink has been making and it’s a LOT more than anyone could’ve imagined.
Logan Paul shocked the radio hosts when he said “In year one we cleared $250million in retail sales and $110 million gross internally.” He added that they did $45 million in sales in January of this year which would put them on track to more than double their 2022 sales.
Without revealing how they tracked the code, Logan Paul said “We definitely cracked the code. We hit a few really important things that are a staple marketing ploy of this generation.”
You can listen to the full interview here:
🔥. @LoganPaul & @KSI took over the show this morning with many juicy details!
Hear the FULL CHAT 👉🏻https://t.co/HmLCd39gKd pic.twitter.com/aBXVTu8z9a
— Kyle and Jackie O (@kyleandjackieo) February 14, 2023
The huge Prime Energy Drink x UFC partnership was announced at the end of January. Logan Paul had teased a major UFC announcement and fans had suspected it was Prime energy drink related.
KSI and Logan Paul’s Prime Energy Drink supplanted BodyArmor as the official energy drink of the UFC:
Prime is replacing BodyArmor as the official sports drink of the UFC. They announced that deal before the MSG show in 2017, if you recall.
Monster is still the official energy drink. It will also be the presenting sponsor for every PPV weigh-in.
And this: pic.twitter.com/qoBE4as8HF
— Ariel Helwani (@arielhelwani) January 31, 2023
It’s unclear what these massive numbers mean for KSI and Logan Paul’s net worth. Logan has an estimated net worth of between $40 and $245 million, depending on which article you read. The internet is very divided on how much the Paul brother is worth. Some outlets report he earns $10 million/month.