Logan Paul And KSI Revealed How Much Money Prime Energy Drinking Is Making

Logan Paul and KSI holding Prime Energy Drink

Getty Image / Chris Unger / Zuffa LLC


Logan Paul and KSI recently signed a massively influential deal to become the official sports drink of Dana White’s UFC. They’d been calling Prime the ‘hottest sports drink’ around leading up to that announcement and after a recent reveal of the numbers, they might be right.

KSI and Logan Paul joined the The Kyle and Jackie O Show on KISS FM (in Australia) on Tuesday. They revealed how much money Prime Energy Drink has been making and it’s a LOT more than anyone could’ve imagined.

Logan Paul shocked the radio hosts when he said “In year one we cleared $250million in retail sales and $110 million gross internally.” He added that they did $45 million in sales in January of this year which would put them on track to more than double their 2022 sales.

Without revealing how they tracked the code, Logan Paul said “We definitely cracked the code. We hit a few really important things that are a staple marketing ploy of this generation.

You can listen to the full interview here:

The huge Prime Energy Drink x UFC partnership was announced at the end of January. Logan Paul had teased a major UFC announcement and fans had suspected it was Prime energy drink related.

KSI and Logan Paul’s Prime Energy Drink supplanted BodyArmor as the official energy drink of the UFC:

It’s unclear what these massive numbers mean for KSI and Logan Paul’s net worth. Logan has an estimated net worth of between $40 and $245 million, depending on which article you read. The internet is very divided on how much the Paul brother is worth. Some outlets report he earns $10 million/month.

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Cass Anderson is the Editor-in-Chief of BroBible. He covers an array of topics including NFL, Pop Culture, Fishing News, and the Outdoors.