Culture

Kellogg’s Redesigned Froot Loops Mascot Toucan Sam And The Internet Is VERY Bent Out Of Shape

#Froot Loops
by Last Updated
Kelloggs Redesigned Froot Loops Toucan Sam And People Are Angry

iStockphoto


For some reason, Kellogg’s decided that now would be the perfect time to completely redesign their iconic mascot for their Froot Loops cereal, Toucan Sam, and people are NOT having it.

Granted, there are far worse things for cereal lovers to be worrying about these days than Toucan Sam getting a new look. Like the fact that there are actually people out there who prefer putting water on their cereal instead of milk, but this change definitely struck a nerve.

Toucan Sam has been featured on boxes of Froot Loops since way back in 1963, and yes, he has seen a few cosmetic tweaks over the decades, so this isn’t the first time he’s gone under the, uh, pen.

Related: We’ve All Been Closing Our Cereal Boxes Wrong As Woman’s Hack Leaves Hundreds Of Thousands Gobsmacked

Sam’s nose originally had two pink stripes until his beak was changed to reflect the three colors appearing in Froot Loops – red, orange, and yellow.

Now, however, with Kellogg’s going nuts with a whopping eight different colors showing up in Froot Loops, Toucan hasn’t been able to keep up. (They all still have the exact same flavor: wax.)

This is the way Sam has looked for about as long as most people who eat Froot Loops can remember…

https://www.instagram.com/p/BQva2rrjlPP/

And here is what he looks like today after Kellogg’s made some rather significant changes to his appearance this month…

https://www.instagram.com/p/B_8nDxKjKWz/

Wow, right?

Related: Ranking The Top 5 Cereals of All Time

Yeah, it’s not going well, at all, for Kellogg’s following this very controversial move.

https://twitter.com/Nitomatta/status/1259929833015898112

https://twitter.com/NikkiOlsick9/status/1262239032836325377

Once again, as is always the case with company and/or sports team redesigns, fans did it better.

https://twitter.com/Edupatilla/status/1260007668791435265

Okay, maybe not that last one.

Even kids know what’s up.

Perhaps Kellogg’s should have just gone back to the OG design, huh?

Indeed.

Douglas Charles headshot avatar BroBible
Douglas Charles is a Senior Editor for BroBible with two decades of expertise writing about sports, science, and pop culture with a particular focus on the weird news and events that capture the internet's attention. He is a graduate from the University of Iowa.
Tags